Graphic design solutions
Central to the process of graphic
design is the idea of appropriateness; that all
aspects of the design and its implementation be
right for your company, its markets and its stated
goals. Our powerful design translates your marketing
objectives into a visual language that inspires
action.
We approach each new project with a communication
outlook, drawing on the essentials of fine design,
balance, colour, movement and style, while utilising
new media techniques and technologies to produce
sophisticated solutions for your company.
Corporate Identity Development
A company's corporate identity is one of its
most valuable assets and typically is the foundation
for all of a company's branding efforts. A corporate
identity encompasses much more than just a company's
name or logo to include its positioning, image,
personality and all of the things - both tangible
and intangible - that make up a brand.
Sapphire Media works with companies in a number
of ways to help them to fully realise the value
of their corporate identities. We examine tangible
aspects such as the company name, brand names,
taglines, logos, symbols, graphic elements and
marketing communications. We assess the competitive
positioning, the key attributes and primary benefits
that are offered by evaluating the company both
internally and externally.
We work with each client to develop a distinctive
and compelling corporate personality that is clear
and consistent, is broad enough to encompass future
corporate directions, provides an aspirational
element and communicates both functional and emotional
benefits to the target audiences.
Print Material/Direct Mail
These campaigns must immediately capture the
attention of the recipient. It is an extremely
effective technique for building brand awareness
and obtaining new customers. If successful, there
is no better way to communicate with a prospective
client, short of personal contact.
Sapphire Media create materials that integrate
the look and feel of your established communications
devices, adding branding and recognition to your
company through a diversity of media elements.
Media Planning and Placement
The various number of delivery platforms in the
media today provide excellent opportunities for
cost effective segmentation of audiences. By researching
the media, we may prepare detailed plans that
accommodate your budget, focus on your target
cliental base and provide outstanding potential
for your company.
Copywriting
Sapphire Media's copywriters communicate the
benefits of your products and services in a manner
that entices the reader to take action. We create
exciting and effective print and web copy that
clearly explains your products, services and technologies
to your audience.
Strategic Planning
This is a pre-production service based on a series
of detailed and engaging meetings with you. We
discover your company's vision, products and services,
target audiences and competitive advantages. From
the information gathered, we can decipher an appropriate
strategy to achieve your goals and objectives
and develop effective sales and marketing materials.
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